3D virtual tour is currently the most modern way of presenting a property. Properties offered in this form have up to 10 times more viewership and 503% better response than properties presented using photos alone.
Why 3D virtual tour?
In real estate marketing, if you can find a marketing strategy that works well for everyone – agent, seller and buyer – you have a winning solution. A 3D virtual tour is just such a solution.
Most traditional visual marketing methods deliver different values to each audience. 2D photography has long been the industry standard because it delivers good value to agents, buyers and sellers alike – and for very good reason. Beautiful images of a house can pique interest and emotionally appeal to a potential home buyer. They can also impress a home seller who wants to be sure their house is marketed in the best possible light, which can greatly help in advertising and marketing.
3D virtual tour as an advantage for buyers
More than half of home buyers are starting their search online. More and more of these individuals are looking for a house that is not in their immediate area. These younger, digitally “born” first-time buyers are increasingly looking to get a real sense of what a home actually looks and feels like beyond a static photo.
3D virtual tours as an advantage for real estate agents and sellers
In a recent survey of real estate agents, as many as 80% said their clients would rather spend less time remodeling their home. Almost as many, up to 77%, say that after staging and photography is complete, they notice an important feature of the house that they didn’t notice during the inspection. Through a 3D virtual tour, real estate agents and sellers can create a permanent open house that is perfectly staged continuously 100% of the time. This can help increase interest in the property and better qualify potential buyers who come to the home for showings.
Modern real estate agencies get up to 403% more leads this way.
Here’s the reality. Great, high-quality images are a basic requirement of any real estate marketing package. However, dynamic, 3D visual tours can be a huge differentiator that can set an agent apart from the competition. Reaproperty Real Estate is just one of a handful of real estate agents that create this service. In addition, 3D virtual tours have been proven to generate more leads and more qualified leads that are actually interested in a property. Prospective buyers are much more likely to be qualified because they have actually visited the home via a 3D virtual tour. Agents can then focus more on actual interested buyers interested in more detailed information.
How useful are virtual tours?
Virtual 3D tours benefit all types of businesses that need to develop knowledge of their company, build trust, improve their online results and achieve their offline goals. Virtual tours increase online hotel and restaurant bookings and help in selling properties quickly and efficiently.
Figures speak of the extraordinary success of 3D virtual tours
- Virtual tours get 40% more clicks than ads without virtual tours.
- Virtual tours get up to 95% more calls to real estate agents.
- Real estate agents receive up to 65% more email inquiries compared to those listings that do not include a 3D virtual tour.
- Virtual tours generate up to 49% more actual qualified leads for a specific property.
- On average, a house with 3D virtual tours sells up to 10 times faster than one without.
The reason for these successes is that 3D virtual tours engage buyers in a way that words and photos cannot. They provide “location intelligence” and a visual sense of the property that increases emotional engagement. And unlike an open house or home visit, with a 3D virtual home tour, the tour can be of any length of time and wherever the prospective buyer is in the world. This gives the buyer plenty of time to immerse themselves in any detail in the house that will make the house being sold already feel like their future home.
For real estate agents and property sellers, the 3D virtual tour factor is a big advantage in a highly competitive market. It’s a way to quickly, efficiently and inexpensively show more details of a home in a format that is modern, pleasing and memorable.
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